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Winston-Salem, NC
Bench Est. 2012
Kick Point Lab Bend-Profile Fitting Studio

Every Club, Read Off the Same Board

A bend profile doesn't stop mattering once you're past the driver. We run the same deflection-board reading and the same launch-monitor discipline through the whole bag, so a decision made on your irons doesn't get contradicted by a guess on your wedges.

Jump to any club below, or read straight through if you're fitting the full bag in one visit.

Fitting Services / Driver

Driver Fitting

No club swings distance results around more than the driver, and none benefits more from a bend-profile check — the tip section alone can shift launch and spin more than a full flex step.

What We Capture

Board First, Then Every Swing Logged

We start on the deflection board, mapping exactly where your current shaft loads through the tip, mid, and butt sections. From there the launch monitor captures ball speed, launch angle, spin rate, spin axis, and attack angle on every swing, current driver and demo heads side by side.

Together the two data sets answer the real question: is a low, mid, or high kick point the right target for your delivery, and does the head you're testing actually pair with it the way the spec sheet claims?

Driver Session Data Points
Tip-Section Bendboard reading
Ball Speedmph
Launch Angledegrees
Spin Raterpm
Spin Axisdegrees L/R
Attack Angledegrees
The Variables

What Actually Changes in a Driver Fitting

Loft & Face Angle

Adjustable hosels let us dial loft in half-degree steps. A steeper attack angle usually calls for more static loft than the number stamped on the head.

Shaft Bend Class

We treat kick point as a separate variable from flex, testing across bend classes to find the combination that squares the face at the point you actually release it.

Head Design & MOI

Moment of inertia determines how forgiving a head is on off-center strikes. Higher-MOI heads resist twisting on mishits; lower-MOI heads suit players who shape shots on demand.

Length

A shorter, better-controlled driver frequently outperforms a longer one on center-strike percentage, which usually beats a few extra yards of theoretical distance.

Center of Gravity

CG placement shapes launch and spin independent of loft. Low-back CG heads generally raise launch while lowering spin for players chasing carry.

Grip Size

An oversized or undersized grip changes hand action through impact, which can quietly shift face angle at contact. We check grip size on every driver fitting.

Common Misses

What a Bend-Profile Driver Fitting Can Fix

Low, Knuckling Shots

A high kick point paired with insufficient loft is a frequent cause. Dropping to a lower kick class often launches the ball higher without touching flex.

Ballooning in the Wind

Too low a kick point for your release timing can add spin you don't want. A higher kick class, sometimes paired with reduced loft, flattens the flight.

The Slice

A left-to-right spin axis tilt is usually a face-to-path issue, but the right shaft bend and loft combination can meaningfully reduce curvature while you work on mechanics.

Inconsistent Strike Location

If your dispersion pattern is scattered across the face, a higher-MOI head paired with the right length and lie can shrink that pattern significantly.

Fitting Services / Fairway Wood

Fairway Wood Fitting

A fairway wood earns its spot in the bag off the tee and off the deck, which means the bend profile has to hold up on two very different swing types. We test both.

Why It's Different From a Driver Fitting

Sole Interaction Changes the Math

A fairway wood has to launch cleanly off a tee and interact with turf without digging, so we spend part of the session on real turf contact — sole camber, leading-edge height, and how the head reacts to a shallow versus steep angle of attack.

Shaft bend still matters as much as it does with the driver, but here the target usually shifts toward a mid or slightly higher kick class, since a lower kick point that helps a driver launch can overcook spin off a tighter fairway lie.

Fairway Wood Data Points
Sole Camber Fittight / standard
Attack Angledegrees
Launch Angledegrees
Spin Raterpm
Off-the-Deck Carryyds
The Variables

What We Test During the Session

Loft Spread

We check the carry gap against your driver and hybrids before recommending a loft, so the new wood earns a distinct yardage instead of overlapping a club already in the bag.

Shaft Bend Class

Tested off both a tee and a mat to confirm the kick class holds up under two different loading patterns, not just the one that looks best on the range.

Sole Geometry

Wider soles help players who catch the turf steep; narrower, cambered soles suit sweepers who need less resistance through impact.

Fitting Services / Hybrid

Hybrid Fitting

The hybrid only works if it fills a real gap instead of duplicating a club already in your bag. We size it against your actual carry numbers and set makeup, not a generic length chart.

Where the Hybrid Actually Fits

Closing the Long-Iron Gap on Purpose

We start by mapping the carry gap between your longest iron and your shortest fairway wood. Wherever that gap runs wider than roughly 15 yards is where a hybrid belongs — not automatically at the four-iron slot just because that's tradition.

Bend profile still drives the launch window here: a lower kick point helps get the ball airborne from tighter lies and rough, which is often the exact problem a struggling long iron creates.

Hybrid Session Data Points
Carry Gap to Fillyds
Launch Angledegrees
Rough Recovery Heightft
Set Makeup Fitiron / hybrid split
The Variables

What Changes in a Hybrid Fitting

Head Style

Iron-style hybrids suit players who want a more workable, lower flight; wood-style heads generally launch higher and land softer for less confident ball-strikers.

Shaft Bend Class

We test bend classes against your specific miss — typically low kick for players who struggle to get the club airborne, mid or high for those who already launch it fine.

Set Integration

The hybrid's length and bend class are checked against the irons it's replacing so the transition through the bag doesn't create a new gap somewhere else.

Fitting Services / Iron

Iron Fitting

An iron set lives or dies on consistency across fourteen swings, not one. We build the set around a frequency-stepped, bend-matched shaft plan so every club feels like it belongs next to the one before it.

What We Capture

Every Iron, Board-Tested and Frequency-Stepped

We board-test your current set first, checking whether shaft stiffness actually steps evenly from long iron to short iron. Uneven CPM progression is one of the most common, least-diagnosed reasons a set feels inconsistent club to club.

From there we move to the launch monitor to check dynamic lie angle and gapping, comparing every demo option against your own baseline strike.

Iron Session Data Points
CPM Step Per Clubtarget 4–5
Dynamic Lie Angledegrees
Carry Gap Per Clubyds
Strike Locationface map
The Variables

What Changes in an Iron Fitting

Lie Angle

Checked dynamically at impact, not just at address — a common source of push and pull misses that never shows up on a static fitting cart.

Shaft Bend Class

Steel and graphite options tested across bend classes and weight bands, matched to swing speed and tempo rather than flex letter alone.

Length & Set Gapping

Length adjustments are checked against carry distance per club, so the whole set steps evenly instead of doubling up around one yardage.

Fitting Services / Wedge

Wedge Fitting

Wedges live closer to the turf than any other club in the bag, which makes bounce and grind more important than shaft bend — we fit both, and gap them off your pitching wedge.

What We Capture

Attack Angle Decides the Grind

We measure your attack angle and low-point location on real turf, not just a mat, since the two surfaces behave differently under a wedge. That reading drives the bounce and grind recommendation far more than any generic loft chart could.

Gapping is checked against your pitching wedge loft, so the whole wedge set steps evenly instead of leaving an awkward yardage between clubs.

Wedge Session Data Points
Attack Angledegrees
Low-Point Locationahead / behind ball
Spin Rate by Loftrpm
Loft Gappingdegrees between clubs
The Variables

What Changes in a Wedge Fitting

Bounce Angle

Higher bounce suits steeper attack angles and softer turf; lower bounce suits shallower attack angles and firmer conditions.

Sole Grind

Grind shapes how the sole interacts with the turf on open-face and tight-lie shots — checked against your actual short-game tendencies, not a generic recommendation.

Loft Gapping

We map gaps from your pitching wedge through lob wedge so distances step evenly rather than clustering or leaving a hole in the yardage ladder.

Fitting Services / Putter

Putter Fitting

The putter is the one club in the bag with no shaft flex to worry about, which makes stroke arc, length, and face balance the entire conversation. We measure all three.

What We Capture

Your Stroke Arc, Not a Guess at Setup

A dedicated putting capture system logs your stroke path, face angle at impact, and tempo across a set of real putts, rather than relying on how a putter "feels" over one or two strokes on a practice green.

Length and lie angle are checked against your posture at address, and face balance is matched to your stroke arc — a face-balanced head for a straighter stroke, a toe-hang head for an arcing one.

Putter Session Data Points
Stroke Arcstraight / slight / strong
Face Angle at Impactdegrees
Length & Lie Fitinches / degrees
Tempo Ratiobackstroke : forward
The Variables

What Changes in a Putter Fitting

Length

Checked against your posture at address — a putter that's too long or short forces compensations that show up as inconsistent face angle at impact.

Lie Angle

An upright or flat lie changes where the toe sits at address, which quietly influences aim before the stroke even starts.

Face Balance

Matched to your stroke arc rather than picked by looks — the wrong balance point makes an otherwise sound stroke fight the putter head.

Bring the Whole Bag In

Most full-bag sessions run three to four hours across driver, irons, wedges and putter, with the fairway wood and hybrid added wherever the carry gap calls for one. You'll leave with one written bend-profile report instead of six separate slips of paper.

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